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Home > The Paladin Principles 

Read what Paul Farrell, JD, PhD, a CBS Marketwatch.com columnist and noted author said about Who's Watching Your Money?:


“The biggest decision every investor faces is the selection of a competent financial advisor they can trust. It is also one of the toughest because there are a lot of sales representatives masquerading as advisors. There is a lot at stake, your assets and financial future, so it pays to make the right decision. America has almost 100 million investors and close to one million financial advisors, who represent the sales force for Wall Street manufactured products. How can you pick the right one, in particular, someone with financial savvy and integrity? Waymire has the perfect answer. It is based on a common sense solution he calls the Paladin Principles that can work for investors with any amount of assets. His solution helps you avoid bad advisors and select quality professionals who not only watch-over your assets, they make you money!”


Who’s Watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor was written by Paladin’s founder and president. The book was first published in December, 2003 by John Wiley & Sons and since then has sold thousands of copies throughout the world. This highly acclaimed book is the first to describe the differences between high and low quality advisors and provide investors with the information they need to avoid bad advisors and select competent, trustworthy professionals.


Learn more about the author.

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